Well, I went to a fascinating presentation at the BBC, where I used to work as a senior producer.
The invitation said, ‘Danish Public broadcasting claims great success with integrating a solutions-focused approach across all their News output. Please join us for lunch to hear from them about how they did it and learn more about Solutions-Focused Journalism.’
As it turn out, in Denmark they call it ‘Constructive Journalism’ and their speakers made no mention of Solutions Focus, which was not surprising given that their approach is not especially solutions-focused. With my professional history as a fully-functional news reporter who later developed an interest in positive approaches to change, I really love this Constructive Journalism. I think it could mark a significant advance in news broadcasting and perhaps play a useful part in improving the training of journalists.
Why the BBC is choosing to rename it Solutions-Focused Journalism is a mystery. It may be because one of their execs associated with the project heard the phrase during some coaching training and either misunderstands it or has decided to re-appropriate it. Or perhaps there is a confusion with what is sometimes called Solutions Journalism in the USA. Whether that turns out to be a wonderful boost for our ‘brand’ or simply confusing, we shall see.
Meanwhile, it’s good to see them taking steps in the Danish direction.