Rather than letting it pass by, you ask, ‘What does x mean to you?’ Surprisingly often your conversation partner will tell you how ‘x’ connects to other things that matter in their world perspective. It turns out not to be isolated, silly or meaningless, but maybe even the key to progress.
How so? Well, if ‘x’ means enough to the speaker, it can be an inspiration with respect to all it connects with. That reminder then serves to make related actions relatively effortless, as they now seem more worthwhile. This is especially so if they are small, natural steps that are easy to do and that contribute disproportionately towards a bigger result.
When you and your people start noticing significant details, however small, you are primed to notice them more often. That’s hugely valuable if it's stuff that’s been around previously unnoticed anyway. You’ve been doing better than you thought!
And now you can systematise these small improvements, so that increments become major. And you are doing it by building on what’s been working (even if unnoticed to that point).