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Don’t overlook your organisation’s most powerful tech: conversation

13 Aug 2026 | Change, Coaching, Culture, Solution Talk

Amid the marvels of modern technology, it’s easy to forget the remarkable qualities of the old tech at the heart of our Solutions Focus approach: we’re talking about conversation.

Yes, person-to-person conversation is a technology too, comparable to broadcast television, ferries across the Mersey or your Instagram feed.

And what amazing characteristics it offers in our pursuit of worthwhile change. It’s:

  • Inexpensive – Compare the cost of talking with installing a new IT system, renting another office or buying a vehicle or a shop
  • Flexible – It’s simple to update a sentence or even a conversational structure (such as a performance review). Rewiring in the brain takes a lot less effort than rewiring the office
  • Spreadable – Everyone is already using this ‘conversation’ app; it doesn’t need a big roll out like new computer programmes or even showing your parents how to use streaming services

During one of our in-house Solution-Focused management programmes, a lawyer applied SF conversational principles to managing her team. The result? Her team delivered a significant performance boost on one of her team’s primary KPIs.

Before investing in the next enterprise tool or structural overhaul, don’t neglect the value you can add by improving the quality of conversations in your organisation.