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Why outcomes matter more than strengths

4 Feb 2026 | Change, Coaching

At an online SF24 Watch Party we revisited some back-to-basics wisdom from Denver-based SF therapist Teri Pichot. She reminded us that Solution Focus (SF) is often called ‘strengths-based’, yet it is more accurately described as an efficacy or outcome-based approach.

That small emphasis makes a big difference.

Outcomes over strengths
When we focus on outcomes, on what is wanted rather than what is wrong, we are more able to notice the changes people hope for. Strengths can and often do show up as useful resources along the way, but they are not where we begin. The direction of travel comes from the client’s preferred future.

For example, a client who says “I need to stop procrastinating” might, when asked about what they want instead, describe finishing tasks earlier and feeling lighter at the end of the day. Once that outcome is visible, strengths such as focus or discipline can be deployed as resources.

Curiosity instead of cheerleading
It’s tempting to encourage, to praise or to reassure. But this often backfires. Cheerleading can feel like pressure, and convincing a client implies a power imbalance with its suggestion that we know better than them. If we take the SF stance that the client is the expert in their own life, then curiosity keeps the relationship level and collaborative. Rather than pushing clients to be or do something, we stay open, asking:

  • “How did you do that?”
  • “When it worked before, what was different?”

Curiosity invites reflection and ownership. It switches brains on.

Clarity over confusion
Clients often come in with the equivalent of a pen held inches from their eyes. It fills their vision and they can’t see anything else. Joining them in staring at the pen rarely helps.

Instead, we invite them to imagine how life will be when the pen is set aside, when the problem no longer blocks their view. As that future becomes clearer, they can put down the pen themselves.

Back to Basics
Clarity, outcome focus and curiosity bring us back to the mainstream of Solution Focus. We don’t need to cheerlead or convince. We don’t need to be the expert with the answers. Our job is simpler and also more powerful:

➡️ Help people notice what works.
➡️ Support them to do more of it.
➡️ Keep attention on the future they want.

That’s where useful change begins. 

If you’re curious how this might work in your context as a leader, coach or consultant, get in touch. We’d be happy to explore how SF can help create sustainable progress and lasting change for you.